If you’re not living in a cave without internet access, chances are you’ve heard of some success stories where data is converted into value: Facebook, Amazon, Google, Apple, etc. All these companies and many others use machine learning to get to know their customers better. Why wouldn’t you?
What you probably don’t want is to spend lots of money on a big project right away just to get a feeling of what value your data might bring. Starting small and taking things from there is the right approach.
Unfortunately, many of the techniques and tools are not (yet) plug-and-play and thus require a specific skill set. That’s when external help can be valuable.