All courses Workflow Academy · Course 04 · Channel

Distributor and partner basic course

Everything you need to sell the platform alongside your existing kits and instruments. Capabilities, positioning, demo flow, and how to answer customer questions confidently.

Course overview

What you will cover

Four modules over a single half-day session. Demo-led with worked examples from real customer conversations.

Module 01

What the platform does

The omics analysis bottleneck and why customers care
The validated pipeline catalogue at a glance
Where the platform fits next to a sequencer, kit or LIMS
Deployment options: cloud, HPC, on-prem, hybrid

Module 02

Positioning with your existing catalogue

Mapping the platform onto your current products and kits
Co-selling motions: bundle, attach, upsell
Where the platform replaces a customer's manual scripts
Where it complements an existing bioinformatics team

Module 03

Live demo walk-through

Picking a pipeline for a real assay
Configuring and launching a run
Reading the report and audit trail with a customer
Talking through pricing, credits and what's included

Module 04

Questions, objections, escalation

The questions customers actually ask
Compliance, data sovereignty and audit answers
When to escalate to our team and how to brief us
Your onboarding checklist and partner support contacts

Objectives

What you will achieve

Run a confident customer-facing demo of the platform.
Position the platform next to the kits and instruments you already sell.
Handle the most common customer questions without escalation.
Know when and how to bring our team in for technical depth.

Key take-aways

By the end of the course

You can carry the platform as a credible add-on to your existing catalogue. Demo, position, price and answer technical questions. You walk away with a partner playbook and a direct line to our team for escalations.

Required skills

Before you start

A working understanding of the kits, instruments or platforms you sell, and the customers you sell to. No bioinformatics or programming background required.

Trainers

Led by

Data Intuitive partner success teamWorking with channel and OEM partners

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